To succeed in selling, first know your customer. It seems obvious. There’s no guarantee you will sell something just because you made it, or you like it. Your product must appeal to someone else: your potential customer. Get to know that potential customer well enough, and you’ll be able to tell him about your product. […]
Can you sell carrots to a dog?
Of course not. Dogs are carnivores and can’t digest fresh vegetables. Nor do they read advertising or discuss dinner choices with their doggy friends. So just how did a new vegetable dog treat do so well on Dragon’s Den this week? Making a dog’s dinner of a treat The owners of Huxley Hound wanted to […]
Why do you need a copywriter?
Of all the skills in a business toolbox, writing ranks somewhere down with the sandpaper. We can all write words that will do the job, despite being a little rough around the edges. So why pay someone to write for you? Copywriters will give you plenty of reasons, but they boil down to three main […]