Brand Voice

Copywriting or copyrighting, it’s the same thing, right? And either way I can just find good writing somewhere else and use it? Stop right there! No, they are not the same thing, and no it is never OK just to cut and paste someone else’s words unless you have asked properly and they have agreed. […]

It is hard to pin down, but you know it when you see it: that crucial something that rings a loud bell in your head and just forces you to pay attention. Find that X-Factor for your brand and your target audience will be hooked. So how do we go about the search? Well, just […]

When Mr. Bones the Butcher chopped steaks for his customers he didn’t need to work on his brand: He knew many of his customers by name, so they felt welcome walking into his shop. They enjoyed his friendly chatter and the stories he told as they waited in line. They also knew he would give […]