Why do I need a blog?
Call it a Blog or a News section, your website needs a blog to give
- your customers new ideas and inspiration so they come back; and
- search spiders new pages to crawl for keywords.
Plus, writing blog articles is a fun and easy way to add character and authenticity to your website. Your blog content will help to differentiate your business as one that cares about its customers and wants to keep them informed. This helps build trust, which is crucial in persuading them to buy.
What should be in my blog?
It’s up to you. Do you have a unique approach to business? A gallery of wonderful photos you want to share? A helpful way to explore your product and its uses?
Just don’t be pushy.
Your blog content should be interesting to your ideal customer, but it should not be ‘salesy’. It must speak to them, be fun or surprising to make them sit up, pay attention and remember you.
But I don’t have time to write endless blog posts
That’s where I come in.
I can suggest articles, propose a range of interesting topics suited to your business, and write your blog content. I can even upload it to your system directly through your Content Management System (such as WordPress).
Contact me to discuss your blog writing needs, I can give you a free quote for one-off blog content or more regular articles.
Just think of the time you’ll save.