You know you need help with your business, but how exactly does this work? Let’s suppose you say “Well, I need some help with my website” Your website is your showroom. It’s always talking to potential customers, who will leave unless they understand you and your products. A good copywriter can help your site work […]
Can I just copy writing?
Copywriting or copyrighting, it’s the same thing, right? And either way I can just find good writing somewhere else and use it? Stop right there! No, they are not the same thing, and no it is never OK just to cut and paste someone else’s words unless you have asked properly and they have agreed. […]
Get your X-Factor Voice
It is hard to pin down, but you know it when you see it: that crucial something that rings a loud bell in your head and just forces you to pay attention. Find that X-Factor for your brand and your target audience will be hooked. So how do we go about the search? Well, just […]
How to nail that first impression
When Mr. Bones the Butcher chopped steaks for his customers he didn’t need to work on his brand: He knew many of his customers by name, so they felt welcome walking into his shop. They enjoyed his friendly chatter and the stories he told as they waited in line. They also knew he would give […]
Know your customer
To succeed in selling, first know your customer. It seems obvious. There’s no guarantee you will sell something just because you made it, or you like it. Your product must appeal to someone else: your potential customer. Get to know that potential customer well enough, and you’ll be able to tell him about your product. […]