Of all the skills in a business toolbox, writing ranks somewhere down with the sandpaper. We can all write words that will do the job, despite being a little rough around the edges. So why pay someone to write for you? Copywriters will give you plenty of reasons, but they boil down to three main benefits for the client.
Every piece of text produced by a business, large or small, contributes to its reputation. From the style and tone of your website down to your automated emails, digital communications need a common character to build consumer trust. Outside the digital world the same is true of printed marketing materials, presentation copy, business stationery and even internal communications: create a consistent brand and your customer is more likely to take notice.
For those who can afford in-house marketing teams, achieving this consistency is all in a day’s work. Their unique style runs through the team’s very core and it is a simple matter to turn out high quality copy that reflects the character of the business. However, if you are a small business it can be hard to separate your own personality from that of your brand.
This is where a freelance copywriting services add value. We take our knowledge of marketing principles, your business objectives and personality, and weave these into effective copy in your own voice. Instead of bland or erratic copy, well-written words provide the marketing magic essential for a strong reputation. Why struggle to work the magic alone when you have an expert right here to help?
Writing copy for your customer
It has never been easier to identify your ideal customer. Social media has encouraged the widespread sharing of personal information, whilst digital identification through website cookies, loyalty cards and location tracking allows businesses to follow the customer journey as never before.
So once you know your target market and have identified the segment you want to address, there is every reason to frame your communications in a way that will appeal specifically to them. This includes finding the best forum for your conversation (such as Facebook or Twitter) but also providing top quality content to engage and convert your potential customers.
Social media continues to evolve, but for now websites remain the primary fixed point for business contact. Bringing customers repeatedly back to your site to learn more about your product or its niche not only enhances your relationship with them, but has the added bonus of helping your search engine rankings. So content created just for your ideal customer is invaluable.
A copywriter is your best friend when it comes to writing such content, usually in the form of blog or news articles for your website. We can offer ideas in your niche, write to appeal to your specific target customer, and produce copy in a form that can easily be shared across social media channels. Engage your customer properly and you are halfway to a sale.
Sharing the load
Good entrepreneurs know the value of their own time. They weigh their ability with numbers against the professional skills of an accountant, choosing what makes sense for them. The professional product will be noticeably better: expertly produced and with no rough edges. But is it worth the cost?
Small businesses and start-ups face the most difficult balance. The temptation to do as much as possible without outside help can be overwhelming, but is in many cases a false economy. Paying a professional means the job will be done both more efficiently and more effectively, freeing businesses to focus on what they enjoy most.
Most of all, using a freelance expert for one-off projects is a safe way to test the benefits. We can do a simple website review with recommendations, or write a short series of blog posts, giving you the chance to offload specific tasks at times when you are under pressure. You have a chance to try copywriting services, whilst we show you the benefits.
In short, good copywriting turns out to be a key skill in the business toolbox. Creating a consistent brand voice, with words tailored to your customer, your freelance writer will smooth off any rough edges and ensure your copy is beautifully finished.
That sandpaper may turn out to be your best investment yet.
Let’s have a free chat and see whether I can help you get it right.